The Australian Government expanded Asbestos Safety oversight to include Silica Safety. The agency needed one platform to manage two distinct brands with distinct information, reducing resource strain. C8.Digital won a competitive tender with the technical expertise. Upon direct consultation, it became clear that technical implementation alone wouldn't suffice. The brand needed an uplift to deliver the seamless user experience both entities required.
The challenge
Two separate brands needed to co-exist on one content management system while maintaining distinct visual identities. The existing website operated on outdated technology with poor information architecture and navigation. Essential 8 security requirements mandated a complete platform migration. The disposal facility finder lacked intuitive functionality, making it difficult for users to access critical location-based information.
The strategy
C8.Digital recommended a comprehensive brand identity project before technical implementation. As part of CRE8IVE, C8.Digital collaborated with CRE8IVE's design team to develop distinct visual identities for both brands. This strategic approach ensured each brand maintained its unique identity while operating on a shared technical infrastructure. The holistic strategy addressed UX, information architecture, security compliance, and brand integrity.
The process
C8.Digital conducted a workshop with stakeholders to define user needs and content requirements. The team refined brand identities and web design through user testing and regular work-in-progress reviews. C8.Digital developed the platform on GovCMS to meet Essential 8 security standards. The content was meticulously migrated to the new platform. The disposal facility finder was rebuilt with Google Maps integration, providing location-based search functionality with improved accuracy and usability.
The change
Two distinct brand identities operate on one unified technical platform. Improved information architecture and UX design make complex safety data accessible and navigable. The rebuilt disposal facility finder delivers location-based results efficiently. Streamlined content management with role-based access controls enables the internal team to maintain both sites with reduced operational overhead.
The impact
Users navigate both sites without recognising they share one platform. Users navigate both sites without recognising they share one platform. This is the measure of successful implementation. The improved design and navigation architecture make safety information accessible to Australian communities.
